About Us

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Welcome at e-shop-direct.com – the official online-shop for ENGLISH EQUESTRIAN. All merchandise ordered from this shop will be purchased from Arendicom GmbH.

For more Information about our e-commerce system please go to 'Information' on the left menu bar.

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Masta is immensely proud of the innovation incorporated into its award-winning horse wear and rugs. Comfort for the horse — minimising all the little annoyances that can come with rugging up, like a rubbed mane — durability and ease of use are in the forefront of all its designs. You know you can trust a Masta rug.


Tottie is a cutting-edge brand pushing the boundaries on colour, design and textiles, dressing the younger rider. Its jodhpurs, base and top layers look and function just as well out jogging or doing yoga as they do at the yard.


Caldene is a highly-respected clothing range focusing on the competitive rider’s needs both on show days and for training at home. Beautifully cut and tailored, but incorporating the kind of technology you would expect from a prestige modern brand, you will love its modern colour palates, terrific styling and easy to care for clothing.


Harry Hall is a brand known and loved by every British rider, and is rapidly becoming a byword for safety — it celebrates its 125th anniversary in 2016. Harry Hall produces great value, stylish, durable clothing for day to day riding, with a particular focus on safety and high viz wear for use when you’re riding off the yard.


Cottage Craft kit is found on almost every yard in Britain. Encompassing everything from bits to saddlecloths and head collars, the high-quality design and finish of each product makes this brand one of the most popular in horse wear.

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